Aulica is an administrative and accounting management software for schools, which allows you to efficiently manage daily activities and obtain reports for strategic decision-making.
With the aim of positioning itself as a leading company in computer systems for educational institutions, Aulica is committed to development, quality and continuous innovation.
It has more than 15 years of experience in Argentina, offering its services to more than 250 educational institutions.Aulica Aulica Success Success Story: Need
Aulica came to Genwords in 2018 with the need to increase its presence on the Internet, increasing the organic traffic of its already established website.
For this purpose, we set out to develop a
Content marketing strategy with the goal of attracting the target audience through content relevant to the educational sector .
The implementation of singapore email list 1.6 million contact leads Content Marketing is essential to improve the positioning of a given website in search engines and increase organic traffic.
To do this, we carried out a thorough investigation that allowed us to obtain the necessary information to create relevant, coherent and timely content that can capture the interest of the target audience towards the Aulica website.
Analysis of the Aulica Success Story
As a first action, we carry out a Keyword Research to define the keywords associated with the companies that may be competitive for the generation of content .
Once we email delivery issues: common causes and how to fix them had identified the potential keywords that Aulica could use to rank, we designed a content marketing strategy focused on creating relevant, quality and targeted material. All of this based on the usual searches of the audience that Aulica targets: mainly, administrators of educational institutions.
Strategy for the Aulica Success Story
With all our clients, we uab directory work on key factors that influence content creation and organic positioning:
Buyer Personas & Buyer’s Journey: who to target and how to reach them, considering the journey they take to reach the customer.
Organic competition analysis: what other companies in the sector are competing in your same market niche.
Keyword Research: which terms or concepts are most searched for by the buyer persona.