The customer journey is, literally and as its translation into Spanish indicates , the path that the consumer follows during a buying and selling process.
Having a defined customer journey for What is it each of your services or products helps you increase your conversion and sales possibilities.
“ Having a defined customer journey for each of your services or products helps you increase your conversion and sales possibilities.”
For example: if you have an online store with 10 different products, each of them will have something special and unique that will make it attractive to different types of potential customers or end buyers.
In this case, you can’t treat someone looking for vegan food the same as a meat lover, right?
What is the Customer Journey?
In this way, when you design the customer journey you have to take into account both the characteristics of your product and those of the consumer, in order to create a path that takes them from interest to purchase.
Your customer or seychelles email list 16461 contact leads buyer journey can be as short or as long as you want; however, remember that the simpler the purchase process, the more likely you are to successfully complete the transaction.
Stages of a Customer Journey
The stages or phases of the customer journey vary depending on whether they are evaluated from the brand’s point of view or from the consumer’s perspective, so we will explain both sides.
From the company’s perspective, these stages would be:
Marketing stage. In this phase, it is the marketing team that is responsible for developing the path and how to master outbound lead generation: strategies, tools, and best practices guiding the consumer through it. In other words, it creates the strategies and content so that the user notices the brand or product and becomes interested.
After it manages to attract and capture the user’s attention, it begins to provide more information to the user so that they continue moving forward to the next phase.
- Sales stage. After uab directory the marketing team has attracted the user and provided them with the necessary information to make a purchase decision, the sales team comes into play to offer the best option according to the client’s needs and the company’s objectives.