In the Digital Marketing world, every marketer wants to find the key to driving more leads.
To get there, they know they have to stop focusing on quantity over quality. However, they also know that this can’t be done manually.
That’s why it’s essential to look at lead generation tools, which can help your brand boost revenue and sales with automation.
Automation will reduce the effort in creating forms, pop-ups, and landing pages, as well as other strategies to manage your contacts. Thus, you can capture people’s information, nurture them, and convince them to get to the buying decision.
If you want to know the most important tools to drive leads, make sure to follow our topics!
1. Ion Interactive
Ion Interactive helps you transform your guatemala phone number data content strategy. With them, you can change your static pieces, turning them into fun, interactive content.
That means the content will require active participation from users, therefore, engaging them more.
Your users will be able to choose what to see, define paths to follow, and get personalized information that matches their needs and choices.
Think of an ebook that shows people only 9 lead generation what they choose to see, for instance. Or a quiz with questions that require their answers.
While people are using those tools and making decisions, they provide insight into their problems and pain points.
They will also give you their email address so you can contact and qualify them later.
That means: by implementing interactivity, you can ultimately raise your sales.
The types of content are varied, so you can nft: the main trend of 2022 choose what works better for you.
Some of them are interactive ebooks, interactive calculators, quizzes, solution finders, and assessments.
So what are the benefits and pitfalls of those solutions?
Let’s review the advantages:
- more leads;
- better experience;
- better engagement;
- more brand loyalty;
- shareable content.
The cons, although, are the time required to 9 lead generation get started with the application and a bigger learning curve.
2. Hubspot Marketing
This leading Marketing Automation software by Hubspot will help you manage your demands to serve your customers better.
It’s useful to create forms, pop-ups, chats, and other strategies to capture users’ data.
You can manage all your leads and make sure you’re working to convince them without having to deal with the efforts manually.
The application registers every interaction, so people don’t have to repeat information over and over again.
By logging everything, you will get to know the prospective customer a little more, which can be interesting when the team needs to personalize the message.
The pros of Hubspot Marketing Automation are:
- ease of use;
- excellent customer assistance;
- flexible pricing.
The cons, on the other hand, are the configuration business to consumer reviews required at first, and sometimes it can be tricky to use.
3. Mailshake
When it comes to cold email solutions, Mailshake is undoubtedly one of the best.
The software helps you with the automation of email marketing by personalizing and optimizing every campaign you run.
It’s also very supportive when you need to analyze data about how people react and behave when reading your messages.
The system gives you reports and other methods to visualize what’s happening.
Another advantage is that it makes it easy to scale a campaign, which means the application follows your company’s growth.
By using Mailshake, your marketing team can leverage cold email approaches to generate more leads and manage them.
So, let’s go on a quick tour of the pros 9 lead generation and cons.
The benefits are
- easiness;
- an intuitive interface;
- variety of stats on the dashboard.
The disadvantages are: Mailshake doesn’t allow users to tag emails, and it only integrates with Google solutions, such as Gmail.