Social selling , also known as social selling, is a strategy for creating relationships and sales through social media.
Therefore, companies can use Facebook, Instagram, LinkedIn, Twitter, among other platforms.
Social networks are great channels for interaction and socialization, and companies can use them to interact with people and connect with their audience.
Currently, with the emergence of social selling, social networks have also become sales channels.
Therefore, anyone who believes that people are on these channels just to interact with friends needs to rethink that concept.
It is not new that social media users also follow brands, with the aim of discovering new products and services and closing deals on these channels.
For B2B companies , for example, the public is willing to learn about solutions, so salespeople need to be on these channels to interact with these people.
However, this strategy is not about hard selling, which is a more direct and incisive sale.
In social selling, we need to understand the social latvia telephone number data media environment and take advantage of opportunities for interaction.
Therefore, we will explain the concept of this practice, show its importance and its advantages.
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Understanding the meaning of social selling
Social selling is a strategy used to prospect customers and interact with these people through social media, with the aim of selling.
But instead of using a hard selling c form abandonment rate:the approach, companies seek to identify profiles compatible with the characteristics of their ideal customer and approach them to gain their trust.
Salespeople at a company that sells iron and metalworking accessories , for example, like posts, interact with groups and offer valuable content to build the credibility of the business, without resorting to a sales approach.
One of the main objectives of this strategy is to make the lead evolve in the sales funnel.
Through social media, we can also research accounts, prepare the sales team for a call, analyze competitors, among other possibilities.
Even with social networks offering so many facilities, some managers simply believe that they are not useful for selling.
But according to a survey conducted by LinkedIn, 62% of buyers respond to interactions from sellers who connect with them.
Another survey found that 48% of people business to consumer reviews have already purchased a product or service they saw on Instagram.
Given these numbers, it is undeniable that social networks also facilitate sales, given that they are relationship channels that favor digital marketing strategies.
However, before taking a commercial approach, a folk guitar bag manufacturer needs to gain the trust of users and build the interest of potential customers.
This is how we build a relationship with these people and put social selling strategies into practice to sell more.